Updated: Aug 20, 2020
With traditional forms of advertising becoming less effective, where can real estate agents turn to acquire new real estate leads? You could turn to Zillow but it can be very expensive and still there is no guarantee that you will generate new business. As you can probably guess by the title of this post that Facebook is the solution for real estate agents everywhere. Whether you just got your real estate licenses or have been in the business for 25 years, Facebook can and will help you increase leads. The best part is that you are in complete control of your budget, ads, and brand image.
1. Robust Audience Targeting
Over the past few years Facebook has limited the amount audiences you can target with ads regarding real estate. You have to identify the ad that it deals with "housing". Even with this initial draw back you will still find amazing success. To start you would want to geo target the area you operate in (minimum 15 mile radius). Next you will start to add interests and what we recommend using are people who are interested in Zillow, Trulia, and other home buying websites. This will help ensure that your ads are only being shown to people who are in your area and are actively engaging with real estate websites.
The targeting doesn't stop there, Facebook has thousands of different audiences to choose from. We encourage you to test different audiences to try and achieve the best cost per lead.
2. Using Carousel Ads To Show Multiple Properties At Once
Everyone is unique and has their own tastes. So don't limit your ads by only showing one property in your ads. You can utilize the Facebook carousel ads feature to showcase several properties in your area. That way if the first house doesn't meet someones expectations there's always another one. Facebook will even help you out and reorder the properties to showcase the property that is getting the most interaction from its users.
3. Give People Information On The Properties
People want information immediately so including the price, bedrooms, and bathrooms can improve the quality of your leads. It might seem counter-productive to give people the information but this will help you build trust with people online. Another tip will be to break out your properties and put them into groups per $100k. This will help you discover what price point is delivering the best results.
4. Utilize Facebook Lead Forms
If you only take one piece of information with you from this post please take this info. Facebook lead forms are essentially a landing page form within the Facebook landscape. The user never has to leave the Facebook environment and since Facebook has information on its users, people can auto fill in their information into the form. That leads to a higher conversion rate and more real estate leads. If you are stuck and need help creating this form book a free 30 minute marketing consultation and we will help you create this form. Click here to book now.
5. Respond To Leads In A Timely Manner
Quickly contacting leads that come from social media platforms is the key to success. Responding to leads within 5 to 15 minutes of receiving the lead will increase the likelihood of them answering the phone call or email. They are also more likely to remember inquiring for more information so they are interested in your service. Now you don't want to have to sit on Facebook all day waiting for leads to come in. That is not a good use of anyone's time. What you would want to do is use the program called Zapier. Zapier is the perfect tool to saving time online because it will automate tasks for you. You can connect to Facebook and automatically send leads to your email, phone, or CRM. I highly recommend using this program to help make the most of your time.
6. Stay Consistent & Keep Optimizing Ads
Most people will spend $100 on Facebook and claim ads don't work and that is simply not the truth. Consistency is key and will help make you a household name. The more people recognize your name there is an increased likelihood they will interact with your ad. Lastly you will want to continue improving your Facebook ads. Look at the headlines, descriptions, and the types of images that are performing best. Build ads that resemble your top performing ads and start dominating your local market. We hope you have found this guide useful and hope this helps you generate more business. If you want to see more guides like this, comment below and let us know what you want to see next.
7. Book Your Free 30 Minute No Obligation Marketing Consultation
Our team will sit down with you to discuss your current marketing efforts and help you create a strategy to dominate your industry. Book now by clicking here.